Kornicis Group Ltd.

Websites, viral marketing, concept creation. 2005-2013

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About

Kornicis Group Ltd are a bars company with a focus on London and the surrounding area.

Formerly The Hartford Group and The Food & Drink Group, the company has owned anything from 9 to 49 bars during my time working for them.

Kornicis has three main bar brands : Jamies Bars, Henry J Beans (including it's worldwide franchises) and Smollenskys. Further to this, the company has owned many individually branded independant venues.

I started the project from scratch in 2005. I built the sites and customer base up to what it is today, before recently handing over this big project to a large London based agency in 2013, following eight successful years at the helm.

Technology

The websites were built using HTML. PHP, lightweight JavaScript, Flash and some XML.

The project was supported by a central MySQL database. This held all site data including a large customer database and site page templates.

I created a bespoke content management system to manage all the websites efficiently, using server chron jobs to automate a lot of my administrative tasks.

A viral email marketing system was created which integrated the central customer database and SendGrid mail sending. This utilised templates branded for each individual bar brand and supported an offer voucher system to bring customers into the bar and increase the customer database through viral marketing of offers.

Flash was used for slideshow and many interactive elements, which was superseeded by jQuery modules to support tablet & mobile users.

My role

I created and developed all projects for Kornicis, The Food & Drink Group and The Hartford Group over the 8 years that I worked for them.

I was responsible for the day-to-day management of all websites and hosting servers.

I would work with head office management to implement promotions, updates and maintenance. I would liase and coordinate with all bar managers.

I worked remotely during this time from my office in the North East, with regular meetings at head office in London.


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Kornicis Ltd
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